Generate private iOS App distribution links using Apple Business Manager

Assuming that your Apple Business Manager account has already been created and that your App has been configured to distribute to your organisation, you are now ready to generate private iOS App install links.

  1. Login into Apple Business Manager and click on Custom Apps
    • Your App should be present under Custom Apps.
  2. Click on the App, on the right hand side you should see ‘Buy Licenses’ section
    • Change ‘License Type’ to ‘Redemption Codes’
    • Set ‘Quantity’ to a number relative to your Organisation i.e (2 times * number of staff in your organisation)
      • For example, if there’s 60 staff in your organisation, Quantity could be set to : 120 (2 x 60)
    • Click on ‘Get’
  3. Now the install links are being generated, it may take a 1-2 minutes. Once it’s completed, the Business Account Manager should receive an email, similar as follows:
  4. Within the Custom Apps > App screen, there’s a section called ‘Redemption Code’s under Manage Licenses
    • Click on ‘Download’
    • An excel file containing unique iOS install links should be generated. These links can be distributed out to users.

Guide to creating an Apple Business Manager Account.

One of the most popular mechanism’s for distributing iOS Apps is using the Apple App Store , which is a public marketplace where you can discover and install iOS Apps.

You may want distribute an App to a select audience, for example, an internal App that’s used by employees only and you may think “I could deploy the App to the AppStore but maybe I’ll add a restriction screen on the App so that only internal employees can access the app’. In this case, the Apple App Store may not be suitable mechanism as a distribution as it goes against the AppStore Review Guidelines (added a restriction mechanism) and therefore, the app may get rejected from the Apple App Store.

So what tool can be used for distribution instead? Well, Apple have released a tool called Apple Business Manager which allows organisations to distributing Apps privately to members of their organisation.

How do I create an Apple Business Account?

  1. Click on the following Enroll link which should bring to the following screen:
  2. You will need to enter a D-U-N-S Number for your organisation
    1. You can get the D-U-N-S® Number for your Organisation from the following search page:
  3. Enter Your Details
  4. Enter Verification Contact
  5. Click on Continue kickstarts the Enrollment process
    1. The Enrollment process should now be In Progress, it can take 1-5 days for the Enrollment process to be complete.
  6. Shortly afterwards, you should receive an Email from Apple, stating that you should notify the Verification Contact to contact Apple.Screenshot 2020-06-17 at 20.45.53
  7. The Verification Contact should confirm that your details (or designated employee, for example System Admin) should be the Business Manager Admin.
  8. Once the Verification process is completed and everything went ok, the enrollment should be approved.
    1. On approval, the designated Business Manager should receive an email confirming that they can now created an Admin Account on Apple Business Manager.Screenshot 2020-06-17 at 20.56.24
  9. Click on ‘Get Started’ and enter in an email address and password for the Apple Business Manager account
    1. If you have an Apple Developer Account, the email address used for Business Manager must not be the same as the Apple Developer account email

My Apple Business Manager Account is created, what’s next?

  1. Login into Apple Business Manager & click on Settings in the bottom left-hand menu.
  2. Click on ‘Enrollment Information’ under Organisation Settings
    1. By default, Custom Apps is Disabled. Enable Custom Apps by clicking on the Enable button on the item row.
    2. Under Organisation Info, copy the Organisation ID and send it the development team that configured your app.
      1. The Organisation ID is required to enable the App Development Team grant your organization access to the App.

Guide to releasing apps for your business on the App Store


Are you thinking of releasing an app for your business but not sure where to start? This article provides a guide that will help you get your app on the App Store in no time.

To release apps in the App Store for your business, you will need to do the following:


Validate organisation identity

Organisations requires a D-U-N-S number so that Apple can verify the identity and legal status of your organisation.

  • You can search for your companies D-U-N-S number on the following link.You must enter at least the company name and country when making a search.
  • If your organisation does not have D-U-N-S number, you can request a D-U-N-S from the following link.

Public Website

Your organisation must have a public website.

Step 1 – Create an Apple ID

Apple requires all users integrating with Apple products use an Apple ID for authorisation. If you already have an Apple ID account for your organisation, you can skip this step.

  1. Go to the Apple Developer Account page and click ‘Create Apple ID’.Screenshot 2018-12-03 at 18.05.32
  2. Fill in the ‘Create Your Apple ID’ form and submitAn Apple ID is tied to an email address so it’s best to use a work-based email address if you’re creating an Apple ID for an organisation.
  3. Once the form is submitted, Apple will send a verification code to the email address associated with the Apple ID. Apple will then prompt you to enter the verification code that they sent you.
  4. Once the verification code has been entered correctly, you will be presented with terms & conditions.
  5. If you accept the terms and conditions and click on ‘Submit’, you are brought to the following home page of the Developer account.  Please proceed to Step 2

Step 2 – Increase security on your Apple ID account

Once your Apple ID is created, you are required to increase security of your Apple ID in preparation for enrollment to the Apple Developer program by implementing two-factor authentication.

You can enable two-factor authentication on either iOS and macOS devices; both follow the same principle of:

  • Go to a Settings location to enable two-factor authentication. Please see the documentation for specific details.
  • Once two-factor authentication is enabled, you will be prompted to answer security questions associated with your Apple ID.
  • Once the security questions have been answered correctly, you will be prompted to add a Trusted Device. A trusted device can be used to verify your identity by displaying a verification code from Apple when you sign in on a different device or browser. See documentation for more details.

Step 3 – Enroll in Apple Developer Program

  1. Sign into Apple Developer Account using your Apple ID.
  2. Click on the following Apple Developer Enrollment link and read through the AppStore Enrollment requirements for your organisation.
  3. Scroll to the bottom of the enrollment page and click ‘Start Your Enrollment’
  4. In the next screen, you’re prompted to associate the entity type for your Apple Developer account. 
  5. Click ‘Continue’. You will be prompted to declare legal authority to confirm with Apple that you have legal authority to sign legal agreements with Apple.
  6. Once legal authority has been declared, you are then prompted to enter your Organisation Information so that Apple can verify your organisation profile on Dun & BradStreet
  7. Click ‘Continue’. You’re prompted to confirm that the organisation details entered are correct.
  8. Once you’ve confirmed that the details are correct, click on ‘Submit’. Your enrollment request will be reviewed by Apple.
  9. Once Apple have completed reviewing your enrollment request, you should receive an email that determines whether the enrollment process has been successful.
    1. If the enrollment request is unsuccessful, you should receive an email from Apple stating the reasons for why the request was rejected, along with further details on how to rectify the issue.
  10. If the enrollment request is successful, Apple will contact your business to verify that the business details are correct.
  11. You will receive an email to prompt you to complete the enrollment process. To complete the enrollment process, you will need to:
    1. Sign back into the Apple Developer account
    2. Accept Apple Developer license agreement
    3. Purchase an Apple Developer license.
  12. Once the purchase of the Apple Developer license is complete, you will receives two emails:
    1. An email that welcomes you to Apple Developer Program
    2. An email that welcomes you to iTunes Connect, a site thats used to manage your App Store content.





Transform your idea into reality


Getting a ‘Eureka’ moment is one of the best feelings in the world, particularly when you suddenly come up with an amazing solution that will improve people’s lives. For example you may have come up with a novel approach to help Asthmatics to control their symptoms or to allow diabetes patients to manage their insulation levels. The idea phase is generally the most fun part of the product development so get creative!

Capture your Idea – Write it down

You could be in a restaurant or at home sitting on your sofa when an idea suddenly comes to mind. Serendipity is king, act on it. Now is the time to capture your idea using whatever means that’s most convenient; a paper napkin, the back of newspaper or your phone. It’s always a good idea to carry a notepad with you to capture these moments so that they don’t get lost.

Visualise your idea – Illustrate

Once you’ve captured your idea, start to visualise what it looks it like, how it will behave and how it will help people’s lives. This is the most fun part of the creation process so make sure you’re in an environment that encourages creativity.

Create a illustration that captures your idea. The patient in your illustration might look like a stick man but that’s fine as long as your illustration conveys your idea to others clearly and succinctly. Your illustration should capture the ‘What?’ and the ‘Why?’; what problem you’re trying to solve and why you’re trying to solve it (e.g. improve patients lives, does it save time, save money).

As soon as the first illustration is created, it’s normally a good idea to start getting feedback on your illustration from colleagues and close friends. Ideally you should get feedback from those who are unfamiliar with the problem area. Further down the road, you may be talking to stakeholders who are unfamiliar with your domain so it’s important that you can communicate your idea effectively using a simple illustration.  As someone once said to me before, ‘If your granny can understand it, it’s good to go’. You may not think it now but the first illustration could be the foundations for what’s initially used to convey your idea on your product website.

You’ll have plenty of opportunities to validate your idea with domain experts later which we’ll address in a future article. It may hinder your creativity if you talk to domain experts at this stage of the process.

Articulate your idea – Pitch Perfect

At some stage, you’ll want to tell people how great idea your idea is. This form of articulation is commonly known as a ‘pitch’. Take the following recommendations into account when pitching your idea to an audience.

  • Did they express confusion?
  • Did they seem more interested in other conversations nearby?
  • Did you get frustrated/tongue-tied explaining your idea?

If the answer to any of those questions is a ‘Yes’, it’s good news. If you’ve got feedback on your pitch, take any feedback onboard as a positive and revise your pitch.

Try to understand why the pitch did not work. For example, I’m from a technical background, so I commonly use technical jargon which can remove the emotional element of a pitch.

For example, the initial pitch for Zendra Health was as follows:

“Zendra Health allows healthcare professionals build digital health solutions in a few clicks and at a fraction of the cost.”

The only thing that is missing from the above pitch is an accompanied robot dance. It lacks an emotional element, uses vague terminology such as ‘digital health’ and it does not convey the problem that we’re trying to solve. Add an emotional narrative to your pitch, pull the heartstrings!

Now our pitch is as follows:

“Zendra Health’s aim is to improve people’s lives and accelerate research into chronic conditions through Connected Health.”

The updated version of our pitch focuses more on the emotional impact of ResearchHug’s aim. The pitch is not perfect, but it’s the best we can do for now. It took us about a year to get this version of a pitch, and it will continue to evolve through feedback.

You may be reluctant to tell others your idea. What happens if they steal you idea? Well, all ideas have a ‘secret sauce.’ If you’re concerned about it, just don’t tell them the recipes to your secret sauce. Feedback is really important as it forces your idea to evolve; you can’t get feedback if you don’t tell anyone your idea. Besides, anyone can have an idea; it’s all about executing the idea. An idea is worthless if you can’t execute it.

Next Steps – Market Research

Once you’ve refined your idea, it’s time to do some market research. Market Research can either inspire your idea further or crush it. For example, did you know that they are over 325,000 health apps out there at the moment, with 200 new health apps being released daily? Your idea may not be unique as you’ve first thought. Luckily, the vast majority of these health apps aren’t any good as they are not clinically validated.

In the next blog, I’ll be covering Market Research in further detail which will cover developing user journeys, competitor analysis, market regulation and cultural fit.



Guide to building Digital Health solutions

Healthcare is at breaking point

An ageing population and the rise in chronic conditions is putting a huge strain on healthcare resources worldwide. Long-term illnesses consume over 70% of the healthcare budget spend (approximately £67 billion) in the U.K. [1]. In the U.S, over 75% of its healthcare spend is on chronic disease care [2] and its healthcare expenditure is projected to grow at an average rate of 5.5% per year for 2017-26 and to reach $5.7 trillion by 2026 [3]; a growth rate which is unsustainable in the long term.

Pathways to improving healthcare

Patients suffering from chronic conditions are beginning to look for alternative tools to help them manage their condition. Evidence suggests that by empowering chronically ill patients with the necessary tools to self-manage their condition, it reduces: hospitalisations, emergency department use, and overall managed care costs [4].

Likewise, healthcare professionals are eager to find innovative ways to gain a better understanding of how to manage and treat patients with chronic conditions.

Other industries have been revolutionized through advancements in technology. Now, the healthcare industry is on the cusp of a digital revolution, often referred to as ‘digital health’.

What is Digital Health?


Digital Health is the provision of healthcare through the use of technology so that it can supply cutting-edge services to improve health outcomes such as:

  • Remote medical consultations via video conferencing (TeleHealth)
  • Electronic health records 
  • Patient monitoring systems and wearable device integrations that can monitor patient’s vital signs such as heart rate, blood pressure
  • Use of mobile technologies such as smartphones for healthcare delivery

Our team at Zendra Health have worked with world-renowned healthcare institutions to enable healthcare professionals to gain a better understanding of chronic health conditions and enable patients to self-manage their chronic conditions through digital health.

Zendra Health team have first hand experience in realising the wonderful impact that digital health has on patients lives. However, building effective and secure digital health solutions is challenging; which is the reason why Zendra Health team have built a platform that accelerates the pathway of healthcare professionals to digital health [5].

Zendra Health would like to share our experience in building digital health solutions, so we’ll be writing a series of articles to enable you to take the first step into digital health; from a ‘Eureka’ moment to getting the solution into the real-world.

The topics that we will cover are:

  1. IdeaEverything starts off with an idea. Zendra Health have some excellent strategies that you can use to test and validate ideas
  2. Market Research –  Now that the idea is validated, its time to research the market
  3. Marketing Strategy – Quite often, marketing is treated as an after-thought in digital health.
  4. Sell your idea – Convince key stakeholders why they should invest resources in the  idea
  5. Build your team – Creating an effective digital health solution can be tricky as it requires an interdisciplinary team
  6. Build your first digital health pilot
  7. Launch digital health pilot
  8. Evaluate your digital health pilot
  9. Determine next steps in your digital health journey

See you next week with the first article of the series: Idea


  1. NHS Five Year Plan –
  2. National Health Council –
  3. CMS – National Health Expenditure Projections 2017-2026
  4. Supporting self-management in patients with chronic illness.
  5. Zendra Health – A platform to build your digital health solution in just a few clicks.