Guide to releasing apps for your business on the App Store

Overview

Are you thinking of releasing an app for your business but not sure where to start? This article provides a guide that will help you get your app on the App Store in no time.

To release apps in the App Store for your business, you will need to do the following:

Prerequisite

Validate organisation identity

Organisations requires a D-U-N-S number so that Apple can verify the identity and legal status of your organisation.

  • You can search for your companies D-U-N-S number on the following link.You must enter at least the company name and country when making a search.
  • If your organisation does not have D-U-N-S number, you can request a D-U-N-S from the following link.

Public Website

Your organisation must have a public website.

Step 1 – Create an Apple ID

Apple requires all users integrating with Apple products use an Apple ID for authorisation. If you already have an Apple ID account for your organisation, you can skip this step.

  1. Go to the Apple Developer Account page and click ‘Create Apple ID’.Screenshot 2018-12-03 at 18.05.32
  2. Fill in the ‘Create Your Apple ID’ form and submitAn Apple ID is tied to an email address so it’s best to use a work-based email address if you’re creating an Apple ID for an organisation.
  3. Once the form is submitted, Apple will send a verification code to the email address associated with the Apple ID. Apple will then prompt you to enter the verification code that they sent you.
  4. Once the verification code has been entered correctly, you will be presented with terms & conditions.
  5. If you accept the terms and conditions and click on ‘Submit’, you are brought to the following home page of the Developer account.  Please proceed to Step 2

Step 2 – Increase security on your Apple ID account

Once your Apple ID is created, you are required to increase security of your Apple ID in preparation for enrollment to the Apple Developer program by implementing two-factor authentication.

You can enable two-factor authentication on either iOS and macOS devices; both follow the same principle of:

  • Go to a Settings location to enable two-factor authentication. Please see the documentation for specific details.
  • Once two-factor authentication is enabled, you will be prompted to answer security questions associated with your Apple ID.
  • Once the security questions have been answered correctly, you will be prompted to add a Trusted Device. A trusted device can be used to verify your identity by displaying a verification code from Apple when you sign in on a different device or browser. See documentation for more details.

Step 3 – Enroll in Apple Developer Program

  1. Sign into Apple Developer Account using your Apple ID.
  2. Click on the following Apple Developer Enrollment link and read through the AppStore Enrollment requirements for your organisation.
  3. Scroll to the bottom of the enrollment page and click ‘Start Your Enrollment’
  4. In the next screen, you’re prompted to associate the entity type for your Apple Developer account. 
  5. Click ‘Continue’. You will be prompted to declare legal authority to confirm with Apple that you have legal authority to sign legal agreements with Apple.
  6. Once legal authority has been declared, you are then prompted to enter your Organisation Information so that Apple can verify your organisation profile on Dun & BradStreet
  7. Click ‘Continue’. You’re prompted to confirm that the organisation details entered are correct.
  8. Once you’ve confirmed that the details are correct, click on ‘Submit’. Your enrollment request will be reviewed by Apple.
  9. Once Apple have completed reviewing your enrollment request, you should receive an email that determines whether the enrollment process has been successful.
    1. If the enrollment request is unsuccessful, you should receive an email from Apple stating the reasons for why the request was rejected, along with further details on how to rectify the issue.
  10. If the enrollment request is successful, Apple will contact your business to verify that the business details are correct.
  11. You will receive an email to prompt you to complete the enrollment process. To complete the enrollment process, you will need to:
    1. Sign back into the Apple Developer account
    2. Accept Apple Developer license agreement
    3. Purchase an Apple Developer license.
  12. Once the purchase of the Apple Developer license is complete, you will receives two emails:
    1. An email that welcomes you to Apple Developer Program
    2. An email that welcomes you to iTunes Connect, a site thats used to manage your App Store content.

 

 

 

 

Transform your idea into reality

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Getting a ‘Eureka’ moment is one of the best feelings in the world, particularly when you suddenly come up with an amazing solution that will improve people’s lives. For example you may have come up with a novel approach to help Asthmatics to control their symptoms or to allow diabetes patients to manage their insulation levels. The idea phase is generally the most fun part of the product development so get creative!

Capture your Idea – Write it down

You could be in a restaurant or at home sitting on your sofa when an idea suddenly comes to mind. Serendipity is king, act on it. Now is the time to capture your idea using whatever means that’s most convenient; a paper napkin, the back of newspaper or your phone. It’s always a good idea to carry a notepad with you to capture these moments so that they don’t get lost.

Visualise your idea – Illustrate

Once you’ve captured your idea, start to visualise what it looks it like, how it will behave and how it will help people’s lives. This is the most fun part of the creation process so make sure you’re in an environment that encourages creativity.

Create a illustration that captures your idea. The patient in your illustration might look like a stick man but that’s fine as long as your illustration conveys your idea to others clearly and succinctly. Your illustration should capture the ‘What?’ and the ‘Why?’; what problem you’re trying to solve and why you’re trying to solve it (e.g. improve patients lives, does it save time, save money).

As soon as the first illustration is created, it’s normally a good idea to start getting feedback on your illustration from colleagues and close friends. Ideally you should get feedback from those who are unfamiliar with the problem area. Further down the road, you may be talking to stakeholders who are unfamiliar with your domain so it’s important that you can communicate your idea effectively using a simple illustration.  As someone once said to me before, ‘If your granny can understand it, it’s good to go’. You may not think it now but the first illustration could be the foundations for what’s initially used to convey your idea on your product website.

You’ll have plenty of opportunities to validate your idea with domain experts later which we’ll address in a future article. It may hinder your creativity if you talk to domain experts at this stage of the process.

Articulate your idea – Pitch Perfect

At some stage, you’ll want to tell people how great idea your idea is. This form of articulation is commonly known as a ‘pitch’. Take the following recommendations into account when pitching your idea to an audience.

  • Did they express confusion?
  • Did they seem more interested in other conversations nearby?
  • Did you get frustrated/tongue-tied explaining your idea?

If the answer to any of those questions is a ‘Yes’, it’s good news. If you’ve got feedback on your pitch, take any feedback onboard as a positive and revise your pitch.

Try to understand why the pitch did not work. For example, I’m from a technical background, so I commonly use technical jargon which can remove the emotional element of a pitch.

For example, the initial pitch for Zendra Health was as follows:

“Zendra Health allows healthcare professionals build digital health solutions in a few clicks and at a fraction of the cost.”

The only thing that is missing from the above pitch is an accompanied robot dance. It lacks an emotional element, uses vague terminology such as ‘digital health’ and it does not convey the problem that we’re trying to solve. Add an emotional narrative to your pitch, pull the heartstrings!

Now our pitch is as follows:

“Zendra Health’s aim is to improve people’s lives and accelerate research into chronic conditions through Connected Health.”

The updated version of our pitch focuses more on the emotional impact of ResearchHug’s aim. The pitch is not perfect, but it’s the best we can do for now. It took us about a year to get this version of a pitch, and it will continue to evolve through feedback.

You may be reluctant to tell others your idea. What happens if they steal you idea? Well, all ideas have a ‘secret sauce.’ If you’re concerned about it, just don’t tell them the recipes to your secret sauce. Feedback is really important as it forces your idea to evolve; you can’t get feedback if you don’t tell anyone your idea. Besides, anyone can have an idea; it’s all about executing the idea. An idea is worthless if you can’t execute it.

Next Steps – Market Research

Once you’ve refined your idea, it’s time to do some market research. Market Research can either inspire your idea further or crush it. For example, did you know that they are over 325,000 health apps out there at the moment, with 200 new health apps being released daily? Your idea may not be unique as you’ve first thought. Luckily, the vast majority of these health apps aren’t any good as they are not clinically validated.

In the next blog, I’ll be covering Market Research in further detail which will cover developing user journeys, competitor analysis, market regulation and cultural fit.

 

Featured

Guide to building Digital Health solutions

Healthcare is at breaking point

An ageing population and the rise in chronic conditions is putting a huge strain on healthcare resources worldwide. Long-term illnesses consume over 70% of the healthcare budget spend (approximately £67 billion) in the U.K. [1]. In the U.S, over 75% of its healthcare spend is on chronic disease care [2] and its healthcare expenditure is projected to grow at an average rate of 5.5% per year for 2017-26 and to reach $5.7 trillion by 2026 [3]; a growth rate which is unsustainable in the long term.

Pathways to improving healthcare

Patients suffering from chronic conditions are beginning to look for alternative tools to help them manage their condition. Evidence suggests that by empowering chronically ill patients with the necessary tools to self-manage their condition, it reduces: hospitalisations, emergency department use, and overall managed care costs [4].

Likewise, healthcare professionals are eager to find innovative ways to gain a better understanding of how to manage and treat patients with chronic conditions.

Other industries have been revolutionized through advancements in technology. Now, the healthcare industry is on the cusp of a digital revolution, often referred to as ‘digital health’.

What is Digital Health?

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Digital Health is the provision of healthcare through the use of technology so that it can supply cutting-edge services to improve health outcomes such as:

  • Remote medical consultations via video conferencing (TeleHealth)
  • Electronic health records 
  • Patient monitoring systems and wearable device integrations that can monitor patient’s vital signs such as heart rate, blood pressure
  • Use of mobile technologies such as smartphones for healthcare delivery

Our team at Zendra Health have worked with world-renowned healthcare institutions to enable healthcare professionals to gain a better understanding of chronic health conditions and enable patients to self-manage their chronic conditions through digital health.

Zendra Health team have first hand experience in realising the wonderful impact that digital health has on patients lives. However, building effective and secure digital health solutions is challenging; which is the reason why Zendra Health team have built a platform that accelerates the pathway of healthcare professionals to digital health [5].

Zendra Health would like to share our experience in building digital health solutions, so we’ll be writing a series of articles to enable you to take the first step into digital health; from a ‘Eureka’ moment to getting the solution into the real-world.

The topics that we will cover are:

  1. IdeaEverything starts off with an idea. Zendra Health have some excellent strategies that you can use to test and validate ideas
  2. Market Research –  Now that the idea is validated, its time to research the market
  3. Marketing Strategy – Quite often, marketing is treated as an after-thought in digital health.
  4. Sell your idea – Convince key stakeholders why they should invest resources in the  idea
  5. Build your team – Creating an effective digital health solution can be tricky as it requires an interdisciplinary team
  6. Build your first digital health pilot
  7. Launch digital health pilot
  8. Evaluate your digital health pilot
  9. Determine next steps in your digital health journey

See you next week with the first article of the series: Idea

References

  1. NHS Five Year Plan –  https://www.england.nhs.uk/wp-content/uploads/2014/10/5yfv-web.pdf
  2. National Health Council – http://www.nationalhealthcouncil.org/sites/default/files/AboutChronicDisease.pdf
  3. CMS – National Health Expenditure Projections 2017-2026 https://www.cms.gov/Research-Statistics-Data-and-Systems/Statistics-Trends-and-Reports/NationalHealthExpendData/Downloads/ForecastSummary.pdf
  4. Supporting self-management in patients with chronic illness. https://www.ncbi.nlm.nih.gov/pubmed/16273817
  5. Zendra Health – A platform to build your digital health solution in just a few clicks. https://www.zendrahealth.com