Guide to releasing apps for your business on the App Store


Are you thinking of releasing an app for your business but not sure where to start? This article provides a guide that will help you get your app on the App Store in no time.

To release apps in the App Store for your business, you will need to do the following:


Validate organisation identity

Organisations requires a D-U-N-S number so that Apple can verify the identity and legal status of your organisation.

  • You can search for your companies D-U-N-S number on the following link.You must enter at least the company name and country when making a search.
  • If your organisation does not have D-U-N-S number, you can request a D-U-N-S from the following link.

Public Website

Your organisation must have a public website.

Step 1 – Create an Apple ID

Apple requires all users integrating with Apple products use an Apple ID for authorisation. If you already have an Apple ID account for your organisation, you can skip this step.

  1. Go to the Apple Developer Account page and click ‘Create Apple ID’.Screenshot 2018-12-03 at 18.05.32
  2. Fill in the ‘Create Your Apple ID’ form and submitAn Apple ID is tied to an email address so it’s best to use a work-based email address if you’re creating an Apple ID for an organisation.
  3. Once the form is submitted, Apple will send a verification code to the email address associated with the Apple ID. Apple will then prompt you to enter the verification code that they sent you.
  4. Once the verification code has been entered correctly, you will be presented with terms & conditions.
  5. If you accept the terms and conditions and click on ‘Submit’, you are brought to the following home page of the Developer account.  Please proceed to Step 2

Step 2 – Increase security on your Apple ID account

Once your Apple ID is created, you are required to increase security of your Apple ID in preparation for enrollment to the Apple Developer program by implementing two-factor authentication.

You can enable two-factor authentication on either iOS and macOS devices; both follow the same principle of:

  • Go to a Settings location to enable two-factor authentication. Please see the documentation for specific details.
  • Once two-factor authentication is enabled, you will be prompted to answer security questions associated with your Apple ID.
  • Once the security questions have been answered correctly, you will be prompted to add a Trusted Device. A trusted device can be used to verify your identity by displaying a verification code from Apple when you sign in on a different device or browser. See documentation for more details.

Step 3 – Enroll in Apple Developer Program

  1. Sign into Apple Developer Account using your Apple ID.
  2. Click on the following Apple Developer Enrollment link and read through the AppStore Enrollment requirements for your organisation.
  3. Scroll to the bottom of the enrollment page and click ‘Start Your Enrollment’
  4. In the next screen, you’re prompted to associate the entity type for your Apple Developer account. 
  5. Click ‘Continue’. You will be prompted to declare legal authority to confirm with Apple that you have legal authority to sign legal agreements with Apple.
  6. Once legal authority has been declared, you are then prompted to enter your Organisation Information so that Apple can verify your organisation profile on Dun & BradStreet
  7. Click ‘Continue’. You’re prompted to confirm that the organisation details entered are correct.
  8. Once you’ve confirmed that the details are correct, click on ‘Submit’. Your enrollment request will be reviewed by Apple.
  9. Once Apple have completed reviewing your enrollment request, you should receive an email that determines whether the enrollment process has been successful.
    1. If the enrollment request is unsuccessful, you should receive an email from Apple stating the reasons for why the request was rejected, along with further details on how to rectify the issue.
  10. If the enrollment request is successful, Apple will contact your business to verify that the business details are correct.
  11. You will receive an email to prompt you to complete the enrollment process. To complete the enrollment process, you will need to:
    1. Sign back into the Apple Developer account
    2. Accept Apple Developer license agreement
    3. Purchase an Apple Developer license.
  12. Once the purchase of the Apple Developer license is complete, you will receives two emails:
    1. An email that welcomes you to Apple Developer Program
    2. An email that welcomes you to iTunes Connect, a site thats used to manage your App Store content.





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